🇬🇧 en fr 🇫🇷

get woke, go broke proverb

  • (informal, neologism, politics) Businesses that focus on social activism to align themselves with social justice are liable to lose customers.
 devenez éveillé et soyez fauché, trop de politiquement correct c'est économiquement incorrect, éveillé mais fauché
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